David Yates Experience Design + Strategy
ENVIRONMENTS MOBILE WEB GAMES MISC ABOUT ME
ZYRTEC ALLERGYCAST
AllergyCast The Zyrtec AllergyCast iPhone app helps users find the allergy (and weather) conditions and forecasts for most US cities and towns and lets them save their favorite locations for easy access.

role: interaction design for R/GA
WALMART MOBILE STRATEGY & VISION
Walmart Walmart is currently exploring which best-in-class mobile tools & experiences to make available to their customers in both the near- and long-term.

role: strategy for R/GA
AMP UP B4 U SCORE
B 4 U Score Amp Energy Drink's "B4 U Score" iPhone app was a tounge-in-cheek novelty app aimed at young men in their teens and 20's. It was intended to provide its users with a way to find things to talk about and do with a variety of "types" of females (it was later pulled from the App Store).

role: interaction design for R/GA
MOBILE CUT-UPS
Conversations are our conscious and deliberate bridge to other people. Verbal communication is arguably the richest and most meaningful form of communication that we engage in. Who we think we are is both betrayed and defined by the things we say in conversation, whether that conversation is with someone we're close to or someone we don't know. Using our conversations as content, I'm developing a project that will help us reflect on who we think we are and on the nature of our relationships with other people.

Mobile Cut-ups is an application for cell phones that records our conversations, cuts them up into their component statements, questions and utterances, and re-arranges them to form a new conversation. The de-contextualization and re-juxtaposition of the content of our conversations is intended to challenge our memory and perception of that conversation and, ultimately, to make us think about who we think we are as indicated by what we say, when we say it, and how we say it.


role: co-concept, interaction design, technical architecture, prototype development
NIKE GEAR UP
Nike Gear Up The mobile version of Nike Gear Up takes users through a variety of questions & selections to find the perfect gear for training and for game day.

role: interaction design for R/GA
FERMATA with Michael Jefferson and Spencer Kiser
Fermata Fermata is an auditory calendar application intended primarily for the visually-impaired. Designed to run on personal computers, cellphones and PDA's, it employs a simple, menu-driven and auditory interface. Fermata was awarded Best Design Concept at Microsoft Research Design Expo 2005 ... more

role: co-concept, interaction design, technical architecture
BLUEWAY with Robert Faludi, Myra Einstein and Arly Ross
BlueWay BlueWay is a dynamic signage system that provides users with a way to track the presence and location of other BlueWay users in a complex space. Originally conceived and designed as a wayfinding system for Pennsylvania Station in New York City, BlueWay utilizes a technology that most people already carry with them--cellphones--to provide real-time information about their presence and location as well as the presence and location of people, products, and services that they wish to find ... more

role: co-concept, interaction design
NEW YORK EVENTS FINDER
New York Mobile Events Finder The New York Events Finder is an SMS-based service for finding entertainment and cultural events in each of New York City's five boroughs. Using content from Upcoming.org, the service enables user to text, for example, "comedy" to "mnhtn@davidyates.com" to receive an SMS reply with the next 3 comedy events occuring in Manhattan along with time & location details (the Mobile Events Finder service is currently disabled).

role: concept, interaction design, technical architecture, application development
NIKE MOBILE
Nike Nike Mobile brings Nike's many sub-brands and product lines into the mobile space.

role: interaction design for R/GA
SUNGLASS HUT MOBILE STORE LOCATOR
SunglassHut.com The Sunglass Hut Mobile Store Locator enables users to easily find the nearest Sunglass Hut retail location with a mobile device.

role: interaction design for R/GA
URBALLOON MOBILE with Carlos Gomez de Llarena
Urballoon Mobile enables mobile device users to post and retrieve Urballoon content and gives users a chance to engage in a dialogue with content authors (Urballoon Mobile is currently disabled).

role: concept, interaction design, technical architecture, application development
NIKE ZOOM FOR IPHONE
Nike Zoom for iPhone For those users visiting the site on Apple's iPhone, we wanted to optimize the experience by taking advantage of the iPhone's unique content display and navigation capabilities.

role: interaction design for R/GA
NIKE BASKETBALL FOR IPHONE
Nike Basketball for iPhone For those users visiting the site on Apple's iPhone, we wanted to optimize the experience by taking advantage of the iPhone's unique content display and navigation capabilities.

role: interaction design for R/GA
© 2011 David Yates Inc.