ABOUT
I’m a UX Strategy and Design Lead. It’s my passion to extend and translate human experience, emotion, community and commerce into the digital world.
With a multidisciplinary background, I work to create experiences, services, and products across many platforms–immersive installations, web, apps, and interactive displays/signage.
Over my career, I’ve worked with dozens of brands and companies–from Fortune 100 companies to small startups. For the past few years, my work has been focused in the world of ecommerce and retail, working with many founder-led and family-owned businesses to create high-performing digital shopping experiences. I work to drive revenue for my clients by leveraging deep understanding of users’ wants and needs, coupled with tools that uncover areas of opportunity.
I’m highly collaborative and my strength is leading a team to do the best possible work. By working closely with business stakeholders and with a team of designers, developers, project managers, and business analysts, I work to solve complex design challenges.
As a principal and as a collaborator, art and design projects on which I’ve worked have been recognized and featured by Microsoft Research, the Brooklyn Museum of Art, Eyebeam Institute, Tisch School of the Arts, and Communication Arts Magazine, among others.