WORK
These are projects and brands that I’ve worked on as UX or Design Lead, UX Designer, Developer, or all of the above. If there’s something specific in this list that you want to find out more about, please get in touch and I’ll be happy to share details.
Apps, Tools, & Campaigns
American Express Shop Small
Walmart Grocery
Nike Mobile
Pepsi / Amp Energy Drink
New York Events Finder
Ecommerce & Web Applications
Nike Zoom
Nike Basketball
Nike Gridiron
Nike Gear Up
Verizon & Verizon Wireless
Reuters
Computer Associates
Swarovski
Charles Schwab
Sunglass Hut
The Metropolitan Museum of Art
Aerin
Pilobolus
IBM
Delta Airlines
Sharp
Merck
Liz Claiborne
Brahmin
Statue of Liberty-Ellis Island Foundation
The AdCouncil
Installations & Immersive Experiences
Related Companies / Zaha Hadid Immersive Sales Center
Timken World Headquarters Visitor Experience
National September 11 Memorial & Museum
Club Nokia at LA Live
Museum of Mathematics (MOMATH)
National Constitution Center
Tyco Fire Prevention Headquarters
77 Kids Interactive Retail Experience
American Eagle 15 Seconds of Fame
Verizon Wireless Digital Lounge
Words, Ideas, Games & Experiments
Internet Access & Control in China: A Case Study
Origami Tree
Media Creation & Control: A Fundamental Shift
Urbanist Principle Livability Calculator
Fermata
A Comparison of the Production, Distribution and Sales Networks for Illicit Goods
Memory, Immediacy & Oblivion
Blackjack-in-a-Box
Boombox
Ecommerce Network for Black Market Goods and Services
Salafi Jihad Network Structure
Media Literacy & Education
ARTICLES & POSTS
Here are some of my recent articles and posts that are focused on digital commerce, retail and the intersection of digital and physical.
Personalization in Retail
Shoppers, especially younger ones, increasingly do not differentiate between online and offline channels. Rather, they think only about the fact that they’re engaging with a brand. Whether that engagement is in the digital realm, the physical realm, or more and more often, some combination, is less important to them. These shoppers want and expect a brand to know who they are as they move from online to offline and back.
The New Normal Retail and the Need for BOPIS (Buy Online, Pickup in Store)
Physical retail has taken quite the hit in the age of digital transformation. Prior to the pandemic, stores were challenged to provide a better experience–more engaging and service-oriented than what shoppers can get online. In recognition of the relationship-building opportunity afforded by retail, many brands have transitioned to counting retail as a cost of customer acquisition rather than a cost of product distribution.
Why Progressive Web Apps Will Be the Future of Omnichannel Retail
According to research by Google, 90 percent of customers who use multiple devices (laptop, desktop, mobile, etc.) will, on average, switch between three screens to complete a task. And this multichannel behavior is not limited to the online realm: 45 percent of in-store shoppers expect sales associates to be knowledgeable about online-only products. As a merchant, you need to be everywhere.
How to Remove Friction in Your Customer Experience
Seemingly minor enhancements in your customer experience can have a considerable impact on your conversion rate and lead to sizable revenue growth. For example, tweaking the size, placement or behavior of the ‘Add to Cart’ button can affect conversions significantly. So if you have issues in your purchase funnel that you’re unaware of, you’ll have a difficult time converting visitors regardless of how enticing your marketing campaigns and products are.