Client: Related Companies & Zaha Hadid
Branding Agency: Mother NY
Design Agency & Production Company: Hush
Original Music & Sound Design: Antfood
Client / Brand
Hush Studios / Related Companies & Zaha Hadid
Context
Zaha Hadid designs her first New York City residential property at 520 West 28th Street. Related Companies will develop the property and they need a sales center that will be as impactful as the building itself.
Process
Through user and stakeholder interviews, development of click prototypes and full-size paper prototypes, design validation via user testing of iteration after iteration, we arrived at the right design.
Role
Experience Design for large digital touch-table and video-wall controller app.
Challenge
Our challenge was to create an experience that drives sales by immersing prospective buyers in the building’s design and in Zaha Hadid’s work and legacy.
Solution
The solution is an experience where buyers connect emotionally to the building and to the architectural visionary who designed it.
