PROCESS

Project needs, opportunities, and constraints can vary widely. A strong UX and design process typically involves a selection of the activities and tools listed in the groups below. I’ve led or facilitated both internal and client teams through all of these to tackle complex design challenges.

Discovery

I immerse myself in the business to define the core problem, align on KPIs, and shape high-level feature sets.

Common activities and deliverables include:
Stakeholder interviews, metrics analysis, heuristic evaluations, competitive surveys, and UX audits.

Research

I uncover user behaviors, needs, and pain points to align user desires with core business goals.

Common activities and deliverables include:
User interviews, persona development, journey mapping, heatmaps/analytics, and trend research.

Design

I lead collaborative, iterative design sessions, using prototyping and cross-team feedback to validate solutions.

Common activities and deliverables include:
Design workshops, user flows, sitemaps, low/high-fidelity prototyping, and usability testing.

Optimization

Post-launch, I drive continuous improvement through data-driven testing, optimization, and backlog management.

Common activities and deliverables include:
A/B testing, user behavior analytics, roadmap planning, and feature enhancement prioritization.