Client / Brand
Hyfn / Sirca
Context
A partner group has a concept for an app that will simplify the task of finding needed items during travel between two or more locations. Currently, this common task requires users to utilize separate tools and interfaces.
Process
We developed naming and brand concepts, did competitive landscape analysis and audit, developed personas, and created screen flows, wireframes and polished visual design.
Role
Experience Design for an app.
Challenge
Design a wayfinding app that includes a new key feature–the ability to easily plan travel routes that include stops at desired places on the way.
Solution
We created an app experience that easily and elegantly enables users to plan travel that includes multiple purpose-driven stops with a single, simple tool.